Beauty pageant
Ouagadougou, Burkina Faso
Miss Burkina 2025: large-scale paid Mobile Money voting
How a major beauty pageant in Burkina Faso used Tigsi to collect thousands of votes in 3 weeks via Orange Money, Moov and Wave.
The challenge
Run a national beauty pageant with transparent public voting while generating extra revenue. Avoid disputes over vote reliability.
The Tigsi solution
Tigsi campaign with 3 categories (Miss Elegance, Miss Photogenic, Miss Popular), paid votes at 100 and 500 FCFA via Orange Money BF, Moov Money BF and Wave. Live ranking shown on a giant screen during the gala. Signed official certificate delivered to the committee.
Tigsi modules used :
Paid voting
Gala night ticketing
Results
12,000+
Votes collected
3 weeks
Campaign length
3
Mobile Money operators
3
Categories
« Tigsi let us run a fully transparent vote, with a live ranking on the giant screen. The 25% commission is fair and the official certificate prevented any dispute. »